Fundraising Help

Fundraising the CNOY Way

Now that you have registered, set your fundraising goal, and updated your personal fundraising page it's time to begin fundraising!


Step 1: Understand Why

The money you and your friends raise will help a variety of families and individuals in your community. This includes youth struggling to find a place to live, or folks battling to house and feed their families. When you understand who you are helping, you'll fundraise better. (Read more about who CNOY is helping.)


Step 2: Setup Your Fundraising Page

In case you hadn't done this already, we wanted to mention it again - your personal fundraising page is where donors will go to give to you online. Make it even better by writing a short message to explain why you're walking, and upload a picture of you while you're at it! Login to Fundhub and click on profile to get started on this.


Step 3: Write Your Fundraising Email

Take a few minutes and write the email you'll send to each donor personally. Use our donor email templates in the FundHub for inspiration, and remember to include the link to your personal fundraising page so they can respond online. Your email should explain:



  • What you're doing: "I'm walking in the cold for an hour or so on February 22."
  • Why you're doing it: "To help hungry, homeless and hurting families in my community."
  • How they can help: "By donating to support me as I walk through the snow."
  • Where they can help: Include the link to your personal fundraising page, or remind them to give by cheque/cash donation. You can tally that donation up on a pledge sheet and enter it online in your FundHub.


Step 4: Make a List of Potential Donors

Once your email is done, take a few minutes to make a list of potential donors you could ask. Here's a quick list to help you brainstorm below:

Family

Friends

Neighbours

Ask your spouse, parents, grandparents, aunts, uncles, brothers, and sisters.

Ask your #BFF, the friend you walk to the gym with, and the dude who sits behind you in lunch. We bet you know lots of friends to ask.

Yup, like the nice couple who live beside you, your yoga instructor, bus driver, piano teacher, or life coach. They are all good potential people to ask.

Step 5: Email Each Donor Personally

Don't send a mass email! Resist the urge to fire off emails to a big group - they almost never work! Take the time to carefully write your email and edit each one personally, even if it's just adjusting something you copy-and-paste. That way, your friends will know you are serious, and will likely respond by giving seriously to you too.


Step 6: Say Thank You!

Make sure you say thank you, whether by email, text, or phone. It's more than good manners - it lets your donors see your gratitude, and prepares them to say yes next year when you ask them again.


For more excellent fundraising ideas, click here!

Got questions about the Coldest Night of the Year?
info@cnoy.org | 1.877.743.3413