How to Fundraise

Fundraising is easy the CNOY way

Follow our five simple fundraising steps below


Step #1 - Set-up Your Fundraising Page

Your personal fundraising page is where donors will go to give to you online. Make sure it's ready by uploading a picture of you smiling (donors love that) and, by writing a short message to welcome them and explain why you are walking. Login to fundhub to do this and click on profile.


Step #2 - Write your fundraising email

To fundraise well you need to ask well. So, take a few minutes and write the email you'll send to each donor personally. Use our donor email templates in the fundhub for inspiration and remember to include the link to your personal fundraising page so they can respond online.


A good fundraising email is:



Step #3 - Make a list of potential donors

Make a list of potential donors you could email. Resist the urge to answer for them. Just send them the email you worked so hard on and relax. Your job is done - you asked them to give which is what good fundraisers do.


Step #4 - Email each donor personally

Resist the urge to send a mass email. They almost never work. Take the time to carefully copy and paste your email and edit each one personally. That way your friends know you are serious and will likely respond by giving seriously to you too.


Step #5 - Say thank-you

Make sure you say thank-you. By email or phone. It's more than good manners. It rewards you donors with your gratitude and prepares them to say yes next year when you ask them again.


For some excellent fundraising campaign ideas click here

Got questions about The Coldest Night of the Year?
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